Google Performance Max Playbook

Google Performance Max campaigns can potentially transform your advertising results—when they’re set up right.

Join Erin and Jason as they explore how traditional approaches—like separate campaigns for Google Display, Search, and Remarketing—have evolved into PMax’s unified, AI-powered strategy. Learn the pros, cons, and capabilities of Google PMax (with a nod to Microsoft PMax), why mastering attribution is critical, and how to optimize inputs for better results.

Discover which businesses benefit most from PMax, which don’t, and what alternative strategies to consider. Walk away with actionable insights to supercharge your campaigns and outpace the competition.

Jason is the architect of advertising strategies that don’t just hit targets—they set new ones. With deep expertise in platforms like Google and Facebook, he’s the mastermind behind campaigns that deliver big wins. Known for his sharp insights and forward-thinking approach, Jason keeps the big picture in focus while ensuring every detail drives success.

Erin is the strategist you want in your corner—creative, tech-savvy, and always three steps ahead. With nearly two decades of experience, she’s a pro at turning complex challenges into innovative strategies that drive growth. Whether it’s marketing consulting or navigating the digital frontier, Erin brings sharp insights and fresh ideas to every table she joins.