Fractional CMO Services

Struggling to manage day-to-day marketing tasks? Need guidance in shaping long-term strategies? The Fractional CMO service is an add-on service designed to complement Pod + Daylight so you can get the most out of your marketing. Gain access to a seasoned marketing consultant who is an extension of your leadership team.

With a Fractional CMO in your corner, say goodbye to marketing and sales siloes. You’ll finally be able to create a marketing ecosystem that aligns with sales and business goals - at a price that aligns with your budget. As your business evolves, Fractional CMO adjusts to your needs. Turn it on, turn it off, or pivot. The service is designed to evolve with your organization and to meet you where you are.

Frequently Asked Questions

What is a Fractional CMO?

At Dayta, our Fractional CMOs operate like our Pods. They’re full-time employees here at Dayta working with a select few subscription clients to provide high-level strategic marketing expertise and leadership on an as-needed basis. The benefit? You get CMO-level guidance without the commitment of a full-time hire.
How do I get in touch with my Fractional CMO?

Your Fractional CMO is always available via email and can be easily reached the same way you reach out to your Pod.
How often do I meet with my Fractional CMO?

It depends on your needs, but in general, Fractional CMO clients meet either 1:1 or as a team on a weekly basis. Many include their Fractional CMO in their existing sales meetings or leadership meetings.
How many hours per week can I count on my Fractional CMO?

It will depend on your specific needs and goals, which we will determine together. Our Fractional CMO service is a flat-rate monthly subscription customized to you through our assessment process.
Do I need a Fractional CMO forever? How long will they work with our team?

You can work with your Fractional CMO on a short or long-term basis, depending on your business goals and organizational needs.
How does the Fractional CMO work with my Pod?

Your Fractional CMO and your Pod collaborate to meet your needs. The Fractional CMO essentially acts like a full-time hire: giving high-level strategic direction, initial feedback on deliverables, and helping the Pod connect the dots on execution and results.