Marketing is more complex than ever before. That means it’s no longer possible or effective to have a single marketing “generalist” covering all aspects of your business’s marketing.
It takes a team of diverse marketing professionals, each with their own specialized areas of expertise, to comprehensively meet your marketing management needs. This complexity has made it nearly impossible for small to mid-sized businesses to compete cost-effectively in the marketplace, so we answered with
Dayta’s solution: Fractional Marketing Management.
Instead of a lone account manager, you’ll work with a team of experts, AKA your Pod. The Pod is structured to ensure a continuum of information so that your marketing never skips a beat.
Each Pod is comprised of enterprise-level marketing professionals with diverse expertise dedicated to strategizing growth marketing solutions and managing your marketing strategy. When we say you gain a marketing partner — we truly mean it. Consider your Pod a consortium of collaborators made of account and project managers, designers, advertising specialists, content creators, and data nerds, with the goal of providing you with an unfair advantage over your competition.
Every Dayta client is assigned a Pod who will execute marketing strategies and provide ongoing marketing management support. Each Dayta Pod is strategically matched to client accounts, and all Pod members have a deep understanding of client business goals — because we know that more brains working on a problem leads to better, more creative solutions for our clients. By utilizing a team of marketing specialists, our clients enjoy enterprise-level, high-quality marketing for a fraction of the cost.
Clients can supplement their existing marketing staff or effectively fill their need for in-house marketing employees with Dayta's team. Change your marketing services or leverage your Dayta Pod differently at any time — you’ll always receive the same caliber of service and attention.
Modern-day marketing is more demanding than ever, requiring strategy, execution, and iteration. Reactive project-based marketing efforts don’t cut it in today’s competitive landscape. That's why we've developed the Pod + Daylight marketing management service model, offering the resources and technology you need for effective marketing support. Designed to be a flexible and customizable fractional marketing service subscription, clients get the support they need and can scale up at any time.
When it comes to marketing, the “set it and forget it” approach always falls flat. This is why all Dayta clients receive the Pod + Daylight service, a subscription that covers your ongoing marketing management from planning through to execution, analysis, and iteration. Pod + Daylight was designed to evolve with your business. Scaling your marketing becomes effortless with the ability to adjust your spend and strategy at any time.
The Pod + Daylight service is supported by Daylight®, Dayta's cutting-edge marketing management platform. This platform brings together real-time updates on your marketing initiatives. With Daylight, you’re in control of your success journey. In an easy-to-understand dashboard, you can see exactly how your marketing is performing, so you’ll never have to wonder where your investment dollars are going.
You Lack Team Bandwidth
You have a Marketing Director but lack the team resources and bandwidth to support ongoing marketing initiatives.
You Need Execution Support
You have defined marketing goals but need help with execution.
You're Ready to Align Goals
You're ready to align your marketing with brand and business goals.
Fractional marketing is the practice of outsourcing specific marketing tasks to external specialists or agencies rather than hiring full-time staff internally. It allows organizations to access expertise without the hassle of recruiting and the overhead costs of maintaining a full marketing department.
Marketing management is the ongoing process of strategizing, planning, executing, and monitoring marketing initiatives. Dayta’s Marketing Management subscription is designed to pull together the whole picture, from coordinating campaigns to interpreting results and refining strategies for the next stage of marketing.
A Pod is what we call your team of marketing specialists dedicated to strategizing, planning, implementing, and managing your marketing initiatives.
The short answer? Email us! The long answer? Each client is assigned a "Pod email" that is shared among all members of the Pod. This means that every communication sent to this email is visible to all members, ensuring that everyone is on the same page and has access to the same information. This approach facilitates transparency and collective awareness within your team.
Under the Pod + Daylight subscription, you’ll have a monthly Zoom meeting to review marketing performance and reports and to set future goals. If you need more face time with your Pod, the Fractional CMO service is designed to meet that need!
We are available anytime you have questions, and we pride ourselves on our quick responses. Your entire Pod has access to all email communications, so you never have to worry about communication silos.
Daylight® is Dayta’s proprietary marketing management platform designed to streamline your marketing efforts. It functions as a comprehensive dashboard that consolidates your marketing mix, metrics, and real-time updates on project milestones. This centralized platform ensures that all crucial information is accessible in one place, facilitating better decision-making and efficient tracking of your marketing objectives.
Yes! One (of many) benefit(s) of Pod + Daylight is that your Pod can coordinate and communicate with vendors to ensure there is a throughline between strategy and execution and that messaging is consistent across your marketing mix.
Yes. Every client will receive Pod + Daylight, our core subscription service, which covers ongoing marketing management.
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