Dayta offers expert campaign management tailored to your unique goals. We identify which tactics are most likely to be successful for your brand, test the efficacy of those tactics, and refine them based on what is performing.

We manage ad campaign research, spend, and performance across various platforms and tactics, including:

• Google
• Social media
• Connected TV/OTT & streaming audio
• Geofencing
• Traditional media
• Direct mail
• Prospect targeting

Search Engine Optimization (SEO) has evolved from a secret weapon to a basic necessity for any organization. It’s more than just keywords—it encompasses user experience, site structure, and online reputation. Prioritizing and planning SEO in tandem with your overall strategy is essential. Dayta’s SEO services help you demystify the process and identify the most effective approach for your business and goals.

SEO Audit:

Our comprehensive audit reveals growth opportunities, such as:

• Slow site speed
• Limited backlinks
• Broken or limited internal links
• Missing Google Business Profile or schema information
• Indexed duplicate content
• Low word count

Tactics & Strategies:

We implement technical optimizations, including:

• Meta data, titles, and descriptions
• Onsite content hierarchy
• Broken link correction
• Schema edits
• Site speed optimization
• Internal linking
• Page indexing/deindexing
• Keyword research and optimization

Ongoing Services:

Our ongoing services include:

• SEO-focused content creation
• Continuous site monitoring and optimization
• Regular keyword research
• Detailed progress reporting
• Backlink building

Managing listings and reviews is crucial for brand defense, acting as your digital insurance package. As customer interactions often begin with online listings or reviews, ensuring a positive first impression is essential. Our service ensures that your brand delivers top-tier customer service from the moment a potential customer views your listing. Key elements of our service include:

Listings Management: 

Manage and update business listings across 50+ sites to improve SEO and brand consistency.

Review Monitoring & Management:

Monitor reviews from 150+ sites in a central dashboard & get new review notifications. Manage and respond to reviews in one place and streamline through automatic response rules and customized response templates.

Review Generation:

Share your company’s unique microsite & review request URL with customers to encourage reviews on specific platforms you select. Enable review request campaigns to generate more reviews.

Our Social Media Management service is designed to build brand credibility, enhance your employer brand, and create brand advocates throughout the customer journey. We collaborate with your team to strategically craft, curate, and distribute on-brand messaging across the most relevant social networks, determined by your audience and goals.

Content Creation & Curation:

Your expert Pod handles everything from content planning—whether quarterly or monthly based on your service tier—to post-scheduling and performance reporting. We also manage budget allocation for boosting posts, ensuring they reach a larger or targeted audience directly through platforms like Facebook, Instagram, and LinkedIn. Throughout the process, we keep your social media efforts aligned with your core business goals, keeping you involved and informed every step of the way.

Through our Attribution Tracking service, we deliver insights to optimize campaigns and increase ROI. Through custom conversion reporting and analysis, we assess critical KPIs within the context of historical performance, translating data into actionable steps to achieve your company goals.

Visibility Powered by Technology:

Our software, including CallRail, tracks visitor interactions such as calls and form submissions, providing visibility into the source and effectiveness of your marketing efforts. With features like call recording, lead qualification, and detailed reporting, both your marketing and internal teams benefit from enhanced sales efficiency and comprehensive source attribution.