It’s time to stop treating retention like an afterthought—and start treating it like the growth engine it is.

Join Erin and Laura to discover how a strategic (yet totally doable) approach to retention marketing can spark long-term growth. We’ll dive into the Dayta Loop, a framework that moves beyond the usual “funnel obsession” to spotlight the crucial post-sale stages of evaluation and advocacy.

We’ll cover key retention topics like aligning your brand promises with reality, optimizing onboarding, spotting churn triggers early, and converting customers into loyal advocates.

Erin is the strategist you want in your corner—creative, tech-savvy, and always three steps ahead. With nearly two decades of experience, she’s a pro at turning complex challenges into innovative strategies that drive growth. Whether it’s marketing, consulting, or navigating the digital frontier, Erin brings sharp insights and fresh ideas to every table she joins.

Laura is the operations powerhouse who streamlines processes, refines strategies, and elevates client relationships. With over 20 years of experience in account development and business analysis, she expertly transforms tough challenges into measurable wins. Known for her quick wit and knack for storytelling, Laura brings the perfect blend of insight and innovation to every project.