Pod + Daylight

Marketing is more complex than ever before. That means it’s no longer possible or effective to have a single marketing “generalist” covering all aspects of your business’s marketing.

It takes a team of diverse marketing professionals, each with their own specialized areas of expertise, to comprehensively meet your marketing management needs. This complexity has made it nearly impossible for small to mid-sized businesses to compete cost-effectively in the marketplace, so we answered with Dayta’s solution: Fractional Marketing Management.

Instead of a lone account manager, you’ll work with a team of experts, AKA your Pod. The Pod is structured to ensure a continuum of information so that your marketing never skips a beat.

Each Pod is comprised of enterprise-level marketing professionals with diverse expertise dedicated to strategizing growth marketing solutions and managing your marketing strategy. When we say you gain a marketing partner — we truly mean it. Consider your Pod a consortium of collaborators made of account and project managers, designers, advertising specialists, content creators, and data nerds, with the goal of providing you with an unfair advantage over your competition.

Every Dayta client is assigned a Pod who will execute marketing strategies and provide ongoing marketing management support. Each Dayta Pod is strategically matched to client accounts, and all Pod members have a deep understanding of client business goals — because we know that more brains working on a problem leads to better, more creative solutions for our clients. By utilizing a team of marketing specialists, our clients enjoy enterprise-level, high-quality marketing for a fraction of the cost.

Modern-day marketing is more demanding than ever, requiring strategy, execution, and iteration. Reactive project-based marketing efforts don’t cut it in today’s competitive landscape. That's why we've developed the Pod + Daylight marketing management service model, offering the resources and technology you need for effective marketing support. Designed to be a flexible and customizable fractional marketing service subscription, clients get the support they need and can scale up at any time.

Frequently Asked Questions

What is fractional marketing?
Fractional marketing is the practice of outsourcing specific marketing tasks to external specialists or agencies rather than hiring full-time staff internally. It allows organizations to access expertise without the hassle of recruiting and the overhead costs of maintaining a full marketing department.
What is marketing management?
Marketing management is the ongoing process of strategizing, planning, executing, and monitoring marketing initiatives. Dayta’s Marketing Management subscription is designed to pull together the whole picture, from coordinating campaigns to interpreting results and refining strategies for the next stage of marketing.
What is a Pod?
A Pod is what we call your team of marketing specialists dedicated to strategizing, planning, implementing, and managing your marketing initiatives.
How do I get in touch with my Pod?
The short answer? Email us! The long answer? Each client is assigned a "Pod email" that is shared among all members of the Pod. This means that every communication sent to this email is visible to all members, ensuring that everyone is on the same page and has access to the same information. This approach facilitates transparency and collective awareness within your team.
How often do I meet with my Pod?
Under the Pod + Daylight subscription, you’ll have a monthly Zoom meeting to review marketing performance and reports and to set future goals. If you need more face time with your Pod, the Fractional CMO service is designed to meet that need!
Can we reach out at any time?
We are available anytime you have questions, and we pride ourselves on our quick responses. Your entire Pod has access to all email communications, so you never have to worry about communication silos.
What is Daylight®?
Daylight® is Dayta’s proprietary marketing management platform designed to streamline your marketing efforts. It functions as a comprehensive dashboard that consolidates your marketing mix, metrics, and real-time updates on project milestones. This centralized platform ensures that all crucial information is accessible in one place, facilitating better decision-making and efficient tracking of your marketing objectives.
Can Dayta help us coordinate other vendors?
Yes! One (of many) benefit(s) of Pod + Daylight is that your Pod can coordinate and communicate with vendors to ensure there is a throughline between strategy and execution and that messaging is consistent across your marketing mix.
Are there any services required to become a client?
Yes. Every client will receive Pod + Daylight, our core subscription service, which covers ongoing marketing management.
How do you learn enough about me to effectively manage my marketing?
The short answer? Through our comprehensive approach to consulting.
The long answer? We place a high priority on nurturing our client relationships. This is why, when you join us as a client, you'll begin with an onboarding process that includes a comprehensive assessment of your business. During this assessment, you and your Pod will collaboratively review your business, sales, and marketing goals. Together, you'll identify the most effective solutions and tactics to create a tailored marketing mix that aligns with your objectives. This process ensures that your marketing strategy is aligned with broader business goals.