Frequently Asked Questions
What is fractional marketing?
Fractional marketing is the practice of outsourcing specific marketing tasks to external specialists or agencies rather than hiring full-time staff internally. It allows organizations to access expertise without the hassle of recruiting and the overhead costs of maintaining a full marketing department.
What is marketing management?
Marketing management is the ongoing process of strategizing, planning, executing, and monitoring marketing initiatives. Dayta’s Marketing Management subscription is designed to pull together the whole picture, from coordinating campaigns to interpreting results and refining strategies for the next stage of marketing.
What is a Pod?
A Pod is what we call your team of marketing specialists dedicated to strategizing, planning, implementing, and managing your marketing initiatives.
How do I get in touch with my Pod?
The short answer? Email us! The long answer? Each client is assigned a "Pod email" that is shared among all members of the Pod. This means that every communication sent to this email is visible to all members, ensuring that everyone is on the same page and has access to the same information. This approach facilitates transparency and collective awareness within your team.
How often do I meet with my Pod?
Under the Pod + Daylight subscription, you’ll have a monthly Zoom meeting to review marketing performance and reports and to set future goals. If you need more face time with your Pod, the Fractional CMO service is designed to meet that need!
Can we reach out at any time?
We are available anytime you have questions, and we pride ourselves on our quick responses. Your entire Pod has access to all email communications, so you never have to worry about communication silos.
What is Daylight®?
Daylight® is Dayta’s proprietary marketing management platform designed to streamline your marketing efforts. It functions as a comprehensive dashboard that consolidates your marketing mix, metrics, and real-time updates on project milestones. This centralized platform ensures that all crucial information is accessible in one place, facilitating better decision-making and efficient tracking of your marketing objectives.
Can Dayta help us coordinate other vendors?
Yes! One (of many) benefit(s) of Pod + Daylight is that your Pod can coordinate and communicate with vendors to ensure there is a throughline between strategy and execution and that messaging is consistent across your marketing mix.
Are there any services required to become a client?
Yes. Every client will receive Pod + Daylight, our core subscription service, which covers ongoing marketing management.
How do you learn enough about me to effectively manage my marketing?
- The short answer? Through our comprehensive approach to consulting.
- The long answer? We place a high priority on nurturing our client relationships. This is why, when you join us as a client, you'll begin with an onboarding process that includes a comprehensive assessment of your business. During this assessment, you and your Pod will collaboratively review your business, sales, and marketing goals. Together, you'll identify the most effective solutions and tactics to create a tailored marketing mix that aligns with your objectives. This process ensures that your marketing strategy is aligned with broader business goals.
