Eich Motor Company
As Volkswagen’s first electric vehicle, the innovative new ID.4 deserved an equally dynamic cross-channel campaign. The campaign aimed to drive awareness and inspire audiences to pre-order or schedule a test drive of the ID.4.
STRATEGY, LANDING PAGE, VIDEO ADS, BILLBOARD DESIGN
Google Display Campaign
Google Display gave us new access to potential customers already interested in electric and hybrid vehicles. In combination with Facebook’s significant reach and an eye-catching billboard, the result was a highly effective awareness push: 2.5 million impressions on Google Display and 1.6 million impressions on Facebook. Our familiarity with both Eich Motor Company and Volkswagen empowered the DAYTA team to design striking and playful creative that stood out from other car ads in a brand-aligned way.
