This past summer we at DAYTA Marketing hit one of our biggest milestones - the release of the DAYTA Dashboard, our proprietary client-relationship management software.
Designed with our clients in mind, the DAYTA Dashboard was created to improve communication and enhance transparency.
Our investment in the DAYTA Dashboard has allowed us to collect high volumes of organized data. We’ve gained the ability to broadly analyze our client base, giving us the power to do two things:
- Predict campaign success. The collective intelligence from our client relationships enables us to make smarter decisions about what content to create and where to spend time and money. The result? Higher ROI for clients.
- Identify ideal industries. By assigning all clients to predetermined categories, we’re able to track and analyze trends happening across industries. We’ve learned that certain industries benefit more from digital marketing than others, therefore making the value proposition easier to prove.
The more clients we work with from a certain industry, the more industry knowledge our team gathers, and the more insight we’re able to build within our Dashboard. The more knowledge we build within our Dashboard, the more successful our clients in those ideal industries become. What happens when you pair a team of industry experts with a data-rich research tool like our Dashboard? Success. Here’s a look at the top three industries we’ve identified we work best with and what digitial marketing techniques we’ve learned are most effective for them:
Financial Institutions (Credit Unions and Banks)
Credit Unions are utilizing social media to attract and grow their membership bases - especially with Millennials. In a recent success story, we were able to promote a new home loan product effectively to a broad audience - including individuals refinancing/downsizing, first time homeowners, and individuals looking to upgrade their home. We effectively delivered ads that genuinely resonated with each of their target audiences by creating unique Facebook ad sets with targeted messaging and graphics.
Property MGMT Companies (Residential and Assisted Living)
A high priority for property management companies is to decrease vacancy rates. In a recent success story, we were able to develop a steady influx of new tenants and increase monthly revenue. This was accomplished with a combination of new branding, website development, and enhancing the social media ecosystem.
The ability to predict campaign success for our ideal industries allows us to stretch marketing budgets while still retaining top ROI. By conducting research and development on industry pain points and best practices, it allows us to produce more effective content and marketing strategies. We’re able to be an agent of change for our client
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