“It is our responsibility to defend and grow our clients’ brand,” and with PCI, we did just that.

Reputation Management

After years of struggling with a bad online reputation, PCI has quickly impressed the Dayta team with their comeback. In a short period of time, they were able to increase their Google ranking from a 2.4 to a 4.2 – and we aren’t stopping there!

Because we have such a great partnership with the team, we knew that what we were seeing online wasn’t an accurate representation of their business. Over a three month period, we began consulting with the client on their internal process to ask for reviews only to find out that they didn’t necessarily have one. 

PCI hired Dayta to enhance their hiring efforts. We reminded them that the majority of job seekers look at their online platforms before applying. This comment really sparked the conversation for them on the importance of online reputation. 

The team at PCI agreed that what was shown online wasn’t the PCI that they know and appreciate. Ultimately, they changed their internal process to make more of an effort to ask for reviews from their customers. Their customer service team is now asking for consent to send customers a link to write a review.

The changes they made paid off immensely! By simply asking their customers if they would be willing to share their experience, they received 184 reviews in March & April alone with an average rating of 4.73. 

We have been actively responding to the influx of reviews. Although the majority of their reviews are 4 or 5 stars. They do see the occasional negative review which we flag them on as soon as we see it. 

They specifically had a bad 1-star review that came through. Because we flagged them on it right away, their Director of Customer Service reached out to them directly and the customer updated their review from 1 to 4 stars. 

To keep the momentum going, we’ll soon be starting an employee drip campaign. This campaign will go to all current employees in hopes to create appeal for job seekers.