Marketing Waste

Eich was spending their budget on digital and traditional promotions but did not fully track the results of their spend. Through ongoing analysis and attribution Dayta was able to reduce advertising spend, re-allocate ineffective spend towards more impactful tactics, and replace a poorly performing SEO strategy with a comprehensive local search campaign.

Lack of Expertise

Dayta works directly with the vice president and general manager to develop and execute on a full-scale strategy encompassing three brands, allowing them to have a marketing team without having a fixed marketing expense.

Strategic Gaps

Car sales have had to evolve the in-person side in tandem with digital market innovations. Dayta helped unify sales and marketing efforts, and when COVID-19 closed down the dealership, they were able to fully pivot to a digital-first sales strategy.