How Cloud Retailer Elevated Its Brand and Increased Marketability with Dayta

Cloud Retailer, a B2B SaaS provider specializing in POS solutions for liquor stores, sought to increase quality lead traffic and enhance brand positioning. By partnering with Dayta, they successfully repositioned themselves in the market, refined their branding, and improved marketing attribution—leading to a transformative acquisition by FullSteam.

The Challenge

The Struggle with Lead Generation and Brand Clarity

Cloud Retailer needed to drive more high-quality lead traffic and achieve better financial results. However, their outdated brand identity and lack of clear market positioning limited their ability to stand out in a crowded POS market. Without a structured strategy for lead capture and brand awareness, they struggled to convert prospects effectively.

Negative Impact

• Financial Underperformance: The company was not meeting its revenue goals.
• Lack of Market Differentiation: Cloud Retailer needed to establish a unique value proposition to compete with standard POS systems.
• Ineffective Lead Generation: Without a clear strategy, attracting and converting in-market audiences remained a challenge.
  

The Solution

A Tailored Approach to Reposition and Rebrand Cloud Retailer

To address these challenges, Dayta began with a series of in-depth consulting sessions to refine Cloud Retailer’s story, messaging, and branding, ensuring a strong connection with its target audience. These consulting sessions laid the groundwork for Cloud Retailer’s successful transformation. Building on this groundwork, Dayta executed a comprehensive, multi-phase approach focused on strategic repositioning, branding, website development, and marketing attribution.

1. Market Positioning Strategy

• Conducted in-depth market positioning sessions.
• Repositioned their POS system as a Liquor Store Profit System to emphasize profitability rather than just functionality.
• Developed a compelling brand story showcasing their robust feature set and differentiation.

2. Branding Overhaul

• Rebranded the business from RITE to Cloud Retailer to create a more modern and recognizable identity.
• Designed a new logo and updated color scheme to reflect the refreshed brand identity.

3. Website Redesign

• Developed a new website to align with the updated branding and market positioning.
• Enhanced the user experience to clearly communicate the value proposition and improve conversion rates.

4. Marketing Attribution Implementation

• Integrated CallRail and Daylight to measure and attribute marketing efforts effectively.
• Enabled data-driven decision-making by tracking lead generation performance.

5. Lead Generation Program Development

• Defined a multi-channel go-to-market strategy targeting liquor store owners.
• Focused on increasing demand capture and prospect engagement through refined messaging and outreach.
  

The Results

Achieving Market Differentiation and Business Growth

Through Dayta’s strategic approach, Cloud Retailer successfully repositioned itself in the industry, leading to an increase in visibility, improved lead generation, and enhanced brand credibility. This transformation positioned them for acquisition by Fullsteam, allowing for further investments in marketing and business development.

Key Outcomes:

• Successful Rebranding: Established Cloud Retailer as a leader in liquor store POS solutions.
• Improved Marketing Attribution: Daylight enabled better tracking and ROI measurement.
• Positioned for Acquisition: Strengthened market presence led to FullSteam acquiring the company.
  

Their expertise was invaluable...

The marketing system we built with Dayta now consistently generates and measures MQLs, showing steady growth month over month. Their expertise was invaluable in refining our brand and positioning us for long-term success.

Rick Feuling, CEO
Cloud Retailer