Introducing the New Dayta

January 10, 2023

It seems introductions are in order:

We are proud to announce the launch of our new brand name and branding elements. As of January 2, 2023, we are officially Dayta, your trusted fractional marketing team.

After over a decade of evolving to meet the demands of the ever-changing marketplace, Dayta now offers much more than digital marketing solutions. The decision to transition from “DAYTA Marketing” to the more streamlined “Dayta” was informed by this substantial growth as a brand, and reflects the company’s positioning at the intersection of marketing and consulting.

“Dropping ‘Marketing’ from the name provides a much cleaner look,” said Dayta CEO Gordy Meyer. “It allows us to expand our consulting services beyond marketing and into sales.”

A new name also provided a welcome opportunity to update Dayta’s visual branding elements. A redesign was long overdue; Dayta’s previous logo had remained largely unchanged in the 10 years since our inception. A new logo was developed to both reflect the change in name and better represent the modern, approachable Dayta of today.

A diverse group of Dayta team members and leadership contributed to the discovery and design of the new logo and brand color palette. Senior Design Specialist Kelly Imholte described the group’s intention to echo the previous logomark to some degree while developing the new design.

“I wanted to bring the yellow ‘sun’ circle into the new branding, both as a callback to the previous logomark and as an illustration of the bright and positive ‘It's Possible’ motto that our team exemplifies,” he said.

Out with the old, in with the new: Dayta’s new logo incorporates elements from the original while establishing a fresh sense of character.

In addition to the inclusion of the “Dayta sun” as a visual element, it was determined early on in the discovery process that the new logo should, like its predecessor, be text-based. The team worked together to develop a custom typeface that conveys our unique brand voice and approach to business.

“Kelly and I both had very similar custom typeface designs, which were merged and refined to create the final logo,” said Senior Design Specialist Shane Fertig.

The final typeface includes rounded letterforms to complement the circular shape of the Dayta sun and to “give the logo a friendly appearance,” according to Fertig. For scalability, a corresponding icon mark — a simple yet striking lowercase “d” with the Dayta sun — was developed to represent these core characteristics in a more compact package.

Dayta’s brand colors were also updated to provide more flexibility and variety in design applications. Even our signature yellow shade was tweaked slightly, according to Fertig.

“I selected a slightly darker shade of yellow reminiscent of the (previous) branding color to maintain some continuity while still allowing for visual distinction,” he said. “This darker, athletic-gold-inspired yellow was also chosen for its versatility in design.”

Bright, distinct new colors were added to expand Dayta’s secondary palette: Day Off, a balanced blue-green, Clear Skies, a brilliant light blue, and Sunset, a bold brick orange rooted in red and Dayta yellow. The palette’s neutral shades include a true black, warmer black, and warm grays.

Viewers of our website and social media can expect to see further implementation of the new branding as 2023 continues. Our website has already transitioned to its new, truncated address, www.dayta.com, and sports the updated logo and icon mark. Clients will note that their Pod members’ email addresses have also been updated to reflect the new domain name.

On behalf of everyone at Dayta, we’d like to thank you for your trust in our team and capabilities, and for supporting this energizing new chapter in our company history. We look forward to continuing to deliver the enterprise-level fractional marketing services and consulting that have made Dayta what it is today