Do your customers love you enough to wear your t-shirt?
March 22, 2021

We’re still learning all of the ways that 2020 changed our lives.


First, consumers dramatically increased integration of digital technology into all aspects of their lives. Second, along with that integration everything got more personal. Zoom calls with little kids and pets helped us embrace all that was behind the curtain. The result is that consumers are expecting more digital options and more personal relationships with the businesses they choose.

We’ve had several clients request a thorough vetting of the journey that their customers go through from prospect to repeat customer. One of the questions we often ask during this session is, “Do your customers love you enough to wear your t-shirt?” (Think about the favorite local cafe that you supported during the pandemic or the band you love… you would most likely wear their t-shirts, right?)

If customers don’t feel that way about you, what could you do to create this kind of relationship? No matter the type of business you have, you can still have a personal connection with your customers. Here are some quick ideas of things you could do to get personal.


  • Add a personal note when you ship something.
  • Have conversations with customers by responding to tweets or comments on your posts.
  • Give “regulars” a sneak peek at new products/services.
  • Ask for feedback, implement their suggestions and then ask again if they thought it was done right.
  • Share pictures of your new baby or dog or failed attempt at baking.

 
If you’d like more ideas on content that will help you connect with your customers, reach out to your DAYTA team.

 

Share This Post

Our Recent Posts

Dayta Is a Google Premier Partner
April 21, 2025
Dayta is now a Google Premier Partner! Discover what this means for you, how it elevates our services—and why it matters. Read the full blog to learn more!
By erin April 2, 2025
Unlock smarter trade show planning—learn how to prepare, engage, and follow up with impact. Read the blog to get more from your next event!
By erin March 31, 2025
In this article, we answer, what is a PMax campaign? Click to learn how this Google Ads solution works and how it can maximize your advertising performance!
Show More